Successful Virtual Reality for businesses – a how to guide
The VR industry is about to boom! The games industry has been pushing the boundaries for VR for many years now. We see advancements in the tech almost daily. We want to shout about some of the awesome ways you can take advantage of Virtual Reality for businesses. We want to move away from the games industry having the monopoly in VR.
How can VR help businesses?
It may appear that the world of VR is only for the largest of companies. You don’t want to invest lots of money in a project that will just sit on a shelf or a website and not be used. Or, you just don’t know how to take advantage of this emerging technology to your benefit. Let’s expel that thinking. One of the simplest and cheapest ways to take advantage of VR is at events. By using a headset like the Oculus Quest and a simple explainer experience in VR can be used by virtually any company.
On the other side of the spectrum, you can have a custom-built VR experience built for your brand.
What are the uses and benefits of virtual reality technologies?
Are your event stands too busy and you can’t handle any more traffic? I’m betting you’re answering “no” to that question. After all, the more traffic you get to your stand at an event, the better the chance you will bring in business.
A lot of the projects that we work on are specifically designed to attract people to event stands. VR is an amazing tool for grabbing peoples interests and can start some great conversations. It has this amazing ability to relax your potential customers opening them up to have better conversations with you. Virtual Reality for businesses is the future and needs to be embraced.
Product walk throughs
It is sometimes impossible to explain the benefits or feature of a product. VR is a great way to allow people to experience your products in a virtual environment. It is sometimes considerably cheaper and more feasible to build a product in virtual reality. Some companies are unable to take million-dollar prototypes to pitches. By building it all in VR, you can not only show your potential client what the product looks like, but you can add in functionality and let them virtually use it.
We see training as one of the largest growth areas for VR. By embracing Virtual Reality in training strategies, businesses will be able to reduce costs and increase knowledge retention. On top of this, VR is a great way to take out any risk that is associated with certain training needs (VR can simulate working at height and other dangerous professions).
What industries use virtual reality?
There really is no limit to which industries can use VR and very few disadvantages. However, other than the games industry, early adopters tend to be within the construction sector. This maybe because engineers are already used to working with 3D visualised drawings. Moving from a 3D drawing and animation to VR is not a massive step.
Other industries that are embracing Virtual Reality include medical tech and training tech companies. They have seen the benefits of VR and how it can drastically reduce costs.
What is VR most used for?
Top 5 Amazing Uses for Virtual Reality
Number 5: Space exploration
NASA have launched a new initiative, the Mars 2030 program, which aims to use virtual reality to simulate life on the Red Planet. Simulations have always been the most accurate way for trainee astronauts to understand the environments they could face. And the growth of affordable virtual reality equipment could help expand this experience beyond NASA employees. Anyone with access to VR headsets such as the Oculus Rift or Google Cardboard may soon be able to virtually explore the moon, Mars, or outer space from the comfort of their own living room. There is already a really cool experience available in the Oculus store where you can explore the International Space Station. If space is your thing, and you have access to an Oculus headset, we recommend having a go on this!
Number 4: Surgery
Surgery is incredibly complicated, requiring several years of high-intensity training. Virtual Reality could therefore revolutionise the industry, as it would allow students to practice procedures in a controlled and safe environment. For example, in April 2016, Dr. Shafi Ahmed performed an operation on a cancer patient that was filmed in full 360°, so medical students worldwide could watch as if through his eyes. Virtual Reality is also useful for experimenting with new surgical techniques, as pioneering surgeons could investigate the merits of a new procedure without having to experiment on living patients
Number 3: Military
Approximately 1 in 20 military deaths occur during training procedures. It is therefore essential for soldiers to be able to receive the experience and education they require, but in a safe environment. That’s where Virtual Reality comes in. As a supplement to actual military training, the technology offers simulations of exercises and combat environments. It records how well a soldier is performing and gives them feedback on how their decisions and reactions could be improved. It is also useful for flight simulation to improve air force training.
Number 2: Tourism
Imagine being able to visit the Louvre in Paris, the Acropolis in Athens, and the Smithsonian in Washington, all in the same day. Well, virtual reality is very close to making that possible. Virtual tourism is an intensely growing market. A number of museums, such as the British Museum in London, have collaborated with developers to create specific ‘virtual spaces’. These are areas of the museum which have been filmed from all angles, so online visitors can look around at the exhibits from their own homes. Virtual Reality can also allow history enthusiasts to ‘walk around’ reconstructions of ancient civilizations, such as Pompeii.
Number 1: Therapy
Recovery from a stroke or brain injury can be a long and laborious process, which can cost over $150,000 a year. Immersive Virtual Reality therapy is a new form of rehabilitation. It involves patients walking on a treadmill, wearing a headset that shows them relaxing and familiar scenes. Initial tests by biotechnology company MindMaze show that Virtual Reality therapy enables individuals to regain motor and cognitive function faster than with conventional physical therapy. This is because patients are treated in a safe, controlled, and anxiety-free environment.
How much does virtual reality cost?
A typical misconception is that businesses need hundreds of thousands of dollars to consider building VR. This is simply not the case. OK, if you want to create the next Oasis, then you will need a considerable budget. If, however, you want to start building basic interactive environments, then these can be built on a relatively small budget.
If you want a rough cost on a VR environment, get in touch with us an we can give you some guidance.
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